About Fashionell 

2012 - Fashionell was started in october 2012, with a focus on accessories and t-shirts with prints of our own design. Our products were seen used online by many swedish social media profiles and bloggers. 

2015 - The business relaunched with a fresh look and concept - Fashionell Interior. The new focus was now on sales of posters and prints, with the goal of offering products for all homes and styles, with an angle towards personalized products with which each home could get its own uniquely personal decoration. Through this effort, Fashionell managed to grow, and since its relaunch the company has serviced hundreds of customers both in Sweden and abroad.

2017 - This year we launched our very first self-painted watercolor posters, starting with our popular motif In the ocean. Our range of unique watercolor posters have expanded since, with a focus on products for kids.

2020 - Animal ABC is launched. This pedagogical and playful watercolor poster of the swedish alphabet, where animals form each letter, swiftly became one of our most popular products.

2022 - During the last few years we have continued to expand our range of products aimed towards the home. Besides posters we now also offer products such as yardsticks, wall- and door decorations, and products for celebrations and holidays. such as invitational cards, wrapping papers, garlands and Christmas calendars. 

Fashionell exist thanks to our customers, and we do our very best to make sure that you have a great experience when using our store. If you have any questions, or propositions on products you think our store is missing, you are welcome to contact us at info@fashionell.se 

/Ellinor, founder of Fashionell.